There is such a monumental difference between writing for art and writing for money.
Copy needs to be clear and concise. Even simple. With short sentences.
If you want people to buy the product you are selling, they need to have no doubt in their mind about what it is, and what it can do for them. You will undoubtedly lose both them and the sale they represent if there is even a hint of confusion. Copywriters are even advised to use the smallest, most common words they can. And never must you write anything controversial – the risk of damaging the company name is just too great.
Literature on the other hand, is a completely different story. The critics want to be able to analyze, and critique – as is their nature, pulling out meaning and subtleties wherever they can.
I am inclined to think that authors are rarely as clever and intentionally cryptic as they are given credit to be.
However, literature – as opposed to the modern diarrhoea of words that pervade our life and stare greedily at our money – thrives in controversy. The flaws in the human race. If mankind were perfect then surely our literature would be as mundane as the copy that most of us ignore.
Literature, as the critics would have it – and copy, that corporations love, span either side of a great divide. It is only somewhere in the middle that the works that truly have meaning to the majority of the literate can be found.
Entertain, Amaze, Convince.
That is their goal. They elicit an emotional response in a reader in such a way that it is not accompanied by doubt or confusion. At the same time you are not irritated by the lack of genuine thought.
A story that is capable of drawing the reader in to such a depth that they forget they are reading is the pinnacle of all literary accomplishments.
I would rather write for love, for hopes and dreams, for the possibility of the perfect story.
Because you see, when you write for money – money is all you gain.